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DanTDM

English professional gamer and YouTuber

DanTDM
Daniel Middleton 2017.png

Middleton in 2017

BornDaniel Robert Middleton
(1991-11-08) 8 November 1991 (age 30)

Hampshire, England, UK

OccupationYouTuber, gamer, actor, author
Spouse(s)

Jemma Middleton

(m. )​
Also known asTheDiamondMinecart
Channels
Years active2012–present
GenreGaming
Subscribers25.6 million (main channel)
Total views18.3 billion (main channel)

Updated: 25 October 2021

Daniel Robert Middleton[5] (born 8 November 1991), better known online as DanTDM (formerly TheDiamondMinecart), is an English YouTuber, gamer, musician, author, and actor known for his video game commentaries.[6] His online video channels have covered many video games including Minecraft, Roblox and Pokémon.

His channel has been listed among the top YouTube channels in the United Kingdom.[7] In July 2015, he was listed as one of the most popular YouTubers in the world by viewership.[8] He has won several Kids' Choice Awards and set Guinness World Records for his gaming and presenting. In 2017, Middleton topped the Forbes list of Highest-Paid YouTube Stars, earning $16.5 million (about GB£12.2 million) in one year. as of November 2021[update], his YouTube channel has reached over 25.7 million subscribers, 18 billion video views, and has posted over 3,500 videos.

Early life

Daniel Middleton was born on 8 November 1991 in Aldershot, England as the elder of two siblings.[9] His parents divorced when he was a child.[9] He attended the University of Northampton where he studied music production.[10][11]

Career

In 2012, Middleton created TheDiamondMinecart, a gaming channel.[12] He changed his channel's name into TheDiamondMinecart // DanTDM, and then, on 12 December 2016, to DanTDM.[13][a] He currently produces videos out of his home studio in Wellingborough.[12] Middleton's content is largely targeted at children.[14]

He released a graphic novel called Trayaurus and the Enchanted Crystal on 6 October 2016.[15][16][17] The novel remained at the number one spot on The New York Times Best Seller list for hardcover graphic books for eleven weeks.[18] He was a featured guest at the Cheltenham Literature Festival and went on a book tour that included parts of the UK and a visit to New York City.[15][19][20][21] In 2017, he embarked on a tour through the United States and Australia.[22][23]

In 2017, he starred in a web series called DanTDM Creates a Big Scene starring himself and featuring other social media entertainers and actors.[24][25] The series premiered on 7 April 2017 exclusively for YouTube Red, YouTube's subscription service.[26] The show "follows DanTDM and his group of animated friends as they battle to keep their live show on the road".[27] and ran for six episodes.[28][29][30]

In 2019, Middleton ranked 41 in UK's Top 100 Influencer List by The Sunday Times,[31] which also estimated Middleton's net worth to be £25 million.[6] His online video channel originally focused primarily on the popular game Minecraft; as of January 2020, he has allocated part of his channel to playing random video games, community Discord challenges and reaction videos. Middleton also used to maintain a Minecraft Hardcore series which was a substantial part of his channel,[32] until he died within the game.

On March 24, 2021, Middleton started a channel dedicated to Minecraft videos under 5 minutes, called DanTDM Shorts.[33]

On 20 October 2021, Dan announced that he would be taking a break from recording and livestreaming due to being sick.[34] On 24 November 2021, Dan officially returned to livestreaming and recording.

Events

MC Championships

Starting October 2020, Middleton began competing in the Minecraft tournament MC Championships (debuting in MCC11) and has played every single one except MCC15, and MCC17.

MCC Team Teammates Team Placement Individual Result DB Result
11 Mustard Mummies[35]Quig, PearlescentMoon, SmallishBeans 5th 25th N/A
12 Purple Pandas[36]ShubbleYT, Sapnap, and Smajor1995 4th 29th
13 Coral Carollers[37]Krtzyy, Sapnap, Wispexe 4th 20th Won
14 Yellow Yaks[38]Krtzyy, SB737, Sylvee 5th 25th N/A
16 Orange Ocelots[39]Punz, ShubbleYT, CaptainPuffy, TapL 3rd 39th
18 Blue Banshees[40][41]PeteZahHutt, PearlescentMoon, 5up 6th 4th
19 Orange "Coral" Carollers HBomb94, PearlescentMoon, TheColeMan_05, 5up, Ryguyrocky TBA TBA TBA

Personal life

In June 2013, when his channel exceeded 100,000 subscribers, he posted a video revealing his face for the first time.[1] Middleton married his girlfriend, Jemma, on 17 March 2013.[42] Their son, Asher, was born in 2020.[43]

Filmography

Film

Television

Video Games

Other

Awards and nominations

Publications

Notes

  1. ^Although DanTDM's channel name has changed, the channel still lists itself as TheDiamondMinecart within its URL.

References

  1. ^ abTDM Vlogs – 100,000 Subscribers, IRL & Events!. 25 June 2013. Retrieved 21 August 2016.
  2. ^The Diamond Minecart // DanTDM (17 September 2014). YouTube's Golden Award! – TheDiamondMinecart. Retrieved 11 February 2016 – via YouTube.
  3. ^TheDiamondMinecart: DanTDM (28 March 2016). "10 Million Subscribers!!!!". Retrieved 8 June 2016 – via YouTube.
  4. ^TheDiamondMinecart: DanTDM (30 July 2016). "Our Diamond Play Button!!!!". Retrieved 30 July 2016 – via YouTube.
  5. ^"Daniel Robert Middleton – Personal Appointments (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 10 January 2018.
  6. ^ abAgnew, Megan. "Dan Middleton interview: playing Minecraft on YouTube earned him £25m". The Sunday Times. Archived from the original on 24 June 2020. Retrieved 22 June 2020.
  7. ^"Top 100 YouTubers in United Kingdom Filtered by Subscribers". socialblade.com. Archived from the original on 30 March 2016. Retrieved 28 March 2016.
  8. ^Dredge, Stuart (1 September 2015). "The Diamond Minecart becomes most popular YouTube channel". The Guardian. Retrieved 11 February 2016.
  9. ^ abDanTDM (10 December 2013). "Draw My Life - TheDiamondMinecart | 1,000,000 Subscriber Special". YouTube. Retrieved 7 February 2015.
  10. ^"Former University of Northampton student named most wealthy YouTuber in the world, Forbes magazine reveals".
  11. ^"Meet the YouTube star from Northants who's a multi-millionaire in his 20s". 6 December 2020.
  12. ^ ab"Dan Middleton's Minecraft videos a global hit". BBC News. 11 April 2014. Retrieved 3 March 2016.
  13. ^DanTDM (12 December 2016). "I'm Changing My Name..." Retrieved 1 April 2017 – via YouTube.
  14. ^Anderson, Dan (2019). "DanTDM". Common Sense Media. Retrieved 13 January 2021.
  15. ^ abMerrell, Andrew (5 October 2016). "Bet you've not heard of the biggest star at literature festival?". Gloucestershire Live. Archived from the original on 12 October 2016. Retrieved 12 October 2016.
  16. ^Cowdrey, Katherine. "YouTube's Dan the Diamond Minecart inks book deal - The Bookseller". The Bookseller. Archived from the original on 26 August 2016. Retrieved 13 August 2016.
  17. ^Staff (3 August 2016). "The On-Sale Calendar October 2016 Children's Books". Publishers Weekly. Retrieved 13 August 2016.
  18. ^Listings on The New York Times Best Seller list per week: Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12, when it fell to the second spot.
  19. ^Merrell, Andrew (11 October 2016). "Hundreds rush Cheltenham Literature Festival tent to reach DanTDM". Gloucestershire Live. Archived from the original on 12 October 2016. Retrieved 12 October 2016.
  20. ^Knox, Kelly (25 November 2016). "Take 'Minecraft' to the Next (Reading) Level With DanTDM's New Graphic Novel - GeekDad". geekdad.com. Retrieved 21 September 2017.
  21. ^DanTDM [@dantdm] (25 October 2016). "My Book in the U.S. & Mini U.S. Book Tour!!!: youtu.be/DsURl099Cog?a via @YouTube" (Tweet). Retrieved 14 February 2017 – via Twitter.
  22. ^Grixti, Shannon (19 July 2017) "YouTuber DanTDM Is Touring Australia Again" Press Start AU.
  23. ^IQ (15 February 2017). "Live Nation takes YouTuber DanTDM on US tour - IQ Magazine: Live Music Business News". iq-mag.net. Archived from the original on 18 August 2017. Retrieved 1 April 2017.
  24. ^Milligan, Mercedes (16 February 2017). "YouTube Red Slates First Original Kids Shows". Animation Magazine. Retrieved 15 June 2017.
  25. ^"YouTube Is Secretly Run By Insane CGI Kids Videos". Decider

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    Rules for Public Comment

    The following rules apply to public comment at a regular, special, or emergency virtual meeting of the Pace Board of Directors, a committee, or an advisory board (“meeting”):

    1. Public comment shall occur during the Public Comment portion of the meeting only.
    2. The total time for public comment shall be limited to 15 minutes, unless extended upon the affirmative vote of a majority of a quorum of the Board.
    3. An individual wishing to offer public comment shall provide his/her name and the subject matter/agenda item(s) on which he/she wishes to offer public comment on the Pace Public Comment Sign-Up Sheet prior to the start of the meeting. If more than one individual from the same organization wishes to offer public comment, please consider having one individual offer public comment on behalf of the other individuals.
    4. An individual who prefers not to attend in person and wishes to offer public comment to be read aloud shall provide his/her public comment, his/her name, and the agenda item(s) on which he/she wishes to offer public comment to the email address specified on the meeting’s posted Public Notice no less than 24 hours prior to the start of the meeting.
    5. The individual shall limit his/her public comment to items on the meeting agenda.
    6. The individual shall have one opportunity to offer public comment.
    7. The individual shall have three minutes to offer public comment.
    8. The individual may not give any unused portion of his/her time for public comment to another individual.
    9. Public comment that does not comply with these rules, is irrelevant, repetitious, duplicative, disruptive, abusive, or harassing will not be read.
    10. The individual may be escorted from the meeting to maintain order and decorum and/or effectively conduct business at the meeting.
    11. The Board shall have no obligation to answer the individual’s questions or respond to the individual’s public comment.

    NOTE: All public comments read aloud at the meeting will be part of the public record of the meeting.

    Источник: https://www.pacebus.com/rules-public-comment

    What Are Common Knee Injuries from Running?

    Two men stretching and talking before going for a run outside

    Running is a great form of exercise and stress relief for many people. But, it can take a toll on your knees. Most knee injuries in runners are the result of overuse, changes in your running routine, or wear and tear.

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    • What can I do to strengthen my knees?
    • How can I prevent this from happening again?

    Learn about the different types of knee injuries and what you can do to keep going the distance.

    Jump to:

    What Is Runner's Knee?

    Runner's knee – also known as patellofemoral pain syndrome –  is an overuse injury that affects as many as 30% of female runners and 25% of male runners. That makes it the most common running-related injury.

    In runner's knee, the cartilage in your kneecap gets irritated. This causes pain while you're running, squatting, bending or even sitting for awhile. I often see patients come in with runner's knee after they start running at an incline or increase miles or speed.

    How to Treat Runner's Knee at Home

    The telltale sign of runner's knee is mild to moderate pain around or behind your kneecap. When this happens:

    • Take a break from running.
    • Elevate and ice your knee to relieve pain.
    • Try a low-impact activity such as swimming to stay active.

    Additional Treatment for Runner's Knee

    It may also be a good idea to take part in a strengthening and motor retraining program, or physical therapy and exercises to fortify your knees as well as other parts of your body. Orthotics, taping, and manual therapy such as massage, myofascial release and trigger point therapy may also help.

    Back to top >

    What Is Iliotibial Band Syndrome?

    Iliotibial band (IT band) syndrome is a common overuse injury, affecting as many as 12% of runners. It happens when the tendon from your hip to outer knee tightens and irritates your outer knee area, causing pain.

    Like runner's knee, IT band syndrome often happens when you've increased the miles you run.

    How to Treat Iliotibial Band Syndrome at Home

    Again, it's important to stop running and let your body rest:

    • Ice your knee to help with pain.
    • Take an over-the-counter anti-inflammatory medication such as aspirin, ibuprofen or naproxen to reduce pain.
    • Try swimming or another low-impact exercise.

    Additional Treatment for Iliotibial Band Syndrome

    It may be a good idea to have an analysis of your running stance, technique and footwear at this point. Having an expert evaluate and tweak your technique can help tremendously.

    A strengthening program, physical therapy and exercises, and manual therapy such as trigger point work can help, too.

    Back to top >

    What Is Jumper's Knee?

    Jumper's knee – also called patellar tendonitis – is an overuse injury that occurs when a tendon is overloaded, causing it to thicken. I see this most often in younger patients who complain about pain in the front of the knee.

    It can be especially painful when you squat, jump or land. Jumper's knee typically begins in adolescence or early adulthood.

    How to Treat Jumper's Knee at Home

    There are a few things that you can do yourself to relieve the pain from this injury:

    • Take a break from running until your pain subsides.
    • Ice the affected area to help with pain.
    • Choose a low-impact activity until your knee pain is gone.

    Additional Treatment for Jumper's Knee

    A sports medicine or orthopaedic specialist can help young athletes by evaluating running mechanics and prescribing strengthening exercises to help avoid re-injury.

    Other therapies include massage, extracorporeal shockwave therapy and infrapatellar strapping (a bracing device).

    Back to top >

    What Are Other Knee Injuries Runners Have?

    Athletes can also have injuries to the anterior cruciate ligament (ACL), posterior cruciate ligament (PCL), collateral ligament, meniscus, cartilage and tendons. While these aren't as common in runners, they're still serious and require medical attention.

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    @Punztw on Twitter and Insta". Twitch. Retrieved 21 November 2021.
  26. ^Choudhary, Manish Kumar. "Minecraft Championship (MCC) 18: Full list of competing teams revealed". www.sportskeeda.com. Retrieved 8 October 2021.
  27. ^"Announcing Team Blue Banshees!". Twitter. Retrieved 8 October 2021.
  28. ^Lobb, Adrian (22 May 2014). "Diamond Minecraft interview: "I have more YouTube subscribers than the BBC"". The Big Issue. Archived from the original on 4 March 2016. Retrieved 3 March 2016.
  29. ^"Asher Middleton was born on the 5th January 2020. We couldn't be happier. We have made the decision not to show his face anywhere online so please respect our wishes. Thank you, I'll be back soon :) 💙 xx". Instagram. Retrieved 9 January 2020.
  30. ^"Rich list: Which young YouTubers are in the money?". BBC Newsround. 20 December 2020. Retrieved 11 December 2020.
  31. ^Middleton, Daniel (27 November 2018). I'm in a Disney Movie!. YouTube. Retrieved 23 November 2019.
  32. ^Brew, Simon (2 October 2019). "DanDTM is heading into UK cinemas this weekend". Film Stories. Retrieved 13 January 2021.
  33. ^"Every Celebrity Cameo In Free Guy". ScreenRant. 15 August 2021. Retrieved 10 October 2021.
  34. ^Kamen, Matt (14 October 2016). "Watch the trailer for Netflix's exclusive Skylanders Academy animated series". Wired. Retrieved 11 December 2020.
  35. ^Knox, Kelly (5 April 2017). "'DanTDM Creates a Big Scene' In This Exclusive Sneak Peek". Geek Dad. Retrieved 11 December 2020.
  36. ^Cork, Jeff (31 May 2016). "Minecraft: Story Mode – Episode 6: A Portal To Mystery". Game Informer. Retrieved 11 December 2020.
  37. ^"I'm in a TV COMMERCIAL!". YouTube. Retrieved 26 November 2020.
  38. ^"DanTDM and Danni Tabor play Super Mario Maker 2!". Retrieved 26 November 2020.
  39. ^Doultrey, Stephen (9 September 2015). "Minecraft and Rocket League records smashed at Legends of Gaming event in London". Guinness World Records. Archived from the original on 16 October 2015. Retrieved 17 October 2015.
  40. ^Swatman, Rachel (14 December 2015). "YouTube stars including Dan TDM smash Rocket League record at Insomnia gaming festival". Guinness World Records. Archived from the original on 12 October 2016. Retrieved 4 October 2016.
  41. ^Swatman, Rachel (27 October 2016). "Youtuber Dan TDM enters Guinness World Records Gamer's Edition for Minecraft channel". Guinness World Records. Archived from the original on 30 October 2016. Retrieved 1 November 2016.
  42. ^"2015 Nickelodeon Kids' Choice Awards". Archived from the original on 2 May 2015. Retrieved 11 February 2016.
  43. ^"2016 Nickelodeon Kids' Choice Awards – UK Favourite Tipster". 2016 Nickelodeon Kids' Choice Awards. Archived from the original on 27 March 2013. Retrieved 19 March 2016.

External links

Источник: https://en.wikipedia.org/wiki/DanTDM

Rules for Public Comment

The following rules apply to public comment at a regular, special, or emergency virtual meeting of the Pace Board of Directors, a committee, or an advisory board (“meeting”):

  1. Public comment shall occur during the Public Comment portion of the meeting only.
  2. The total time for public comment shall be limited to 15 minutes, unless extended upon the affirmative vote of a majority of a quorum of the Board.
  3. An individual wishing to offer public comment shall provide his/her name and the subject matter/agenda item(s) on which he/she wishes to offer public comment on the Pace Public Comment Sign-Up Sheet prior to the start of the meeting. If more than one individual from the same organization wishes to offer public comment, please consider having one individual offer public comment on behalf of the other individuals.
  4. An individual who prefers not to attend in person and wishes to offer public comment to be read aloud shall provide his/her public comment, his/her name, and the agenda item(s) on which he/she wishes to offer public comment to the email address specified on the meeting’s posted Public Notice no less than 24 hours prior to the start of the meeting.
  5. The individual shall limit his/her public comment to items on the meeting agenda.
  6. The individual shall have one opportunity to offer public comment.
  7. The individual shall have three minutes to offer public comment.
  8. The individual may not give any unused portion of his/her time for public comment to another individual.
  9. Public comment that does not comply with these rules, is irrelevant, repetitious, duplicative, disruptive, abusive, or harassing will not be read.
  10. The individual may be escorted from the meeting to maintain order and decorum and/or effectively conduct business at the meeting.
  11. The Board shall have no obligation to answer the individual’s questions or respond to the individual’s public comment.

NOTE: All public comments read aloud at the meeting will be part of the public record of the meeting.

Источник: https://www.pacebus.com/rules-public-comment
Where To Stream Movies & Shows on Netflix, Hulu, Amazon Instant, HBO Go
. 7 June 2017. Retrieved 15 June 2017.
  • ^"DanTDM's 'Big Scene' Can Tide Diehard Fans Over - GeekDad". GeekDad. 7 April 2017. Retrieved 15 June 2017.
  • ^"11 YouTubers Who Smashed It In 2017 – TenEighty — YouTube News, Features, and Interviews". teneightymagazine.com. Retrieved 10 January 2018.
  • ^DanTDM (5 May 2017). "Draw My Show - DanTDM Creates a Big Scene (Ep 6)" – via YouTube.
  • ^DanTDM (7 April 2017), Save The Show - DanTDM Creates a Big Scene (Ep 1), retrieved 15 June 2017
  • ^"The World's Highest-Paid YouTube Stars 2017". Forbes. Retrieved 7 December 2017.
  • ^"The Sunday Times Influencer List 2019: meet the UK's top 100". The Times. 8 September 2019. Retrieved 25 June 2020.
  • ^"Minecraft HARDCORE Survival w/ DanTDM - YouTube". www.youtube.com. Retrieved 6 November 2020.
  • ^"DanTDM Shorts - YouTube". www.youtube.com. Retrieved 18 June 2021.
  • ^Middleton, Daniel (20 October 2021). "Sorry for the lack of videos/streams. I've been ill on and off for the past month and now have a cough that I can't get rid of... Will be back when I can". - via Twitter. Retrieved 25 November 2021.
  • ^Michael, Cale (24 October 2020). "All Minecraft MC Championship 11 teams". Dot Esports. Gamurs. Retrieved 9 December 2020.
  • ^Michael, Cale (31 October 2020). "All Minecraft MC Championship 12 teams". Dot Esports. Gamurs. Retrieved 9 December 2020.
  • ^Çakır, Gökhan (26 November 2020). "All Minecraft MC Championship 13 teams". Dot Esports. Gamurs. Retrieved 9 December 2020.
  • ^"All Minecraft MC Championship (MCC) 14 teams". 13 May 2021.
  • ^"Highlight: MCC 16 ORANGE OCELOTS WINNERS POV

    We carried out our first influencer marketing survey in 2017, giving us an excellent insight into the state of the industry. We have repeated this exercise every year since, providing an annual insight into how marketing agencies, PR agencies, and brands see the state of influencer marketing.

    In our Influencer Marketing Benchmark Report 2021, we surveyed more than 5000 marketing agencies, brands, and other relevant professionals to determine their views and build insight into their thoughts on the industry. Following on from that year of horror, 2020, we knew that the results this year could be quite informative. Just a reminder that throughout 2020 we continually updated and expanded our Covid-19 Marketing & Ad Spend Impact Report. Surprisingly, however, most of the statistics are relatively similar, with the only major change being a significant increase in the use of TikTok for influencer marketing. There was a major slow down in influencer marketing spend from March - July 2020 as the pandemic unfolded, followed by a spike in influencer led campaigns from August onwards, as reported by most of our agency and platform partners.

    In addition to the results from our survey, we include some other relevant statistics related to influencer marketing that have come about thanks to recent research. Many of these come courtesy of our partner Upfluence, who offer a smart influencer marketing platform with over 4 million creator profiles.

    One thing is very clear from these results. Despite all the uncertainties caused by COVID in 2020, influencer marketing is still a highly popular and effective form of marketing. Indeed, we can look at it as being part of the mainstream marketing mix now. Although the media occasionally run reports from naysayers criticizing the industry, those who actively participate can clearly see influencer marketing's effectiveness. At least now, more people understand what influencer marketing is all about.


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    • The most common measure of influencer marketing success is conversions/sales
    • 83% of firms take their influencer marketing spending from their marketing budget
    • 67% of respondents use Instagram for influencer marketing, but there has been a colossal increase in TikTok influencer marketing
    • Influencer fraud is still of concern to respondents, but less so than in the past
    • Far fewer respondents have experienced influencer fraud that previously
    • 67% of respondents prefer their influencer marketing to be campaign-based rather than always-on
    • Finding influencers remains the most significant challenge for those who run campaigns in-house but is becoming less of a problem

    Survey Methodology

    We surveyed just over 5000 people from a range of backgrounds. Although we had to remove some responses due to a lack of clarity, the 2021 survey is our largest yet, with a 25% increase in respondents compared to last year's study.

    36% of our respondents considered themselves brands (or brand representatives). 32% work at marketing agencies (including those specializing in influencer marketing), and 4% are PR agencies. The remaining 29% we merge as Other, representing a wide range of occupations and sectors.

    Despite the increase in survey respondents from last year, the ratio of B2B and B2C businesses remained unchanged. 70% of those surveyed focus on the B2C sector, with the remaining 30% running campaigns for firms in the B2B area. 

    The most popular vertical represented was once again Fashion & Beauty (25% of respondents), although we found changes after this. Health & Fitness now comes second with 13%. In the year of COVID, it is perhaps no surprise that our Travel & Lifestyle respondents fell to 10%, closely followed by Gaming at 9%.  Family, Parenting & Home (7%) and Sports (6%) are the other sectors separately shown. The reduction in Sports (and increase in Gaming) are also probably a result of COVID. The remaining 29%, grouped as Other, covers every other vertical imaginable. Due to our survey sample size, the proportions of each industry vertical represented here will likely be typical of influencer marketing users in general.

    47% of our respondents came from the USA, 11% Europe, 13% Asia (APAC), 5% Africa, with 19% describing their location as Other. 

    The bulk of our respondents came from relatively small organizations, with 45% representing companies with fewer than ten employees. 22% had 10-50 employees, 12% 50-100, 10% 100-1,000, and 12% coming from large enterprises with more than 1,000 employees. Overall, however, there are slightly more respondents from larger organizations than last year, which might have had a small impact on the comparative results.


    Influencer Marketing Expected to Grow to be Worth $13.8 Billion This Year

    Despite initial concerns that influencer marketing (indeed, all marketing) might decrease due to COVID19, it has increased in reality. Sure some industries, such as tourism and airlines, have had to retrench dramatically, but many others have adjusted their models to survive in the COVID (and post-COVID) world. 

    People now spend considerably more time online than previously. Businesses have had to upgrade their websites to cope with increased demand. If you look back through past versions of this Benchmark Report, you will have noticed that actual and estimated influencer marketing has grown dramatically over the last few years. Coronavirus has accelerated that growth in 2020, and this is estimated to continue in 2021.

    From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021.


    240 More Platforms and Influencer Marketing Focused Agencies Created Last Year

    As influencer marketing has matured as an industry, it has attracted support companies and apps to simplify the process for both brands and influencers. Organic influencer marketing can be a slow and tedious process, particularly when finding and wooing influencers to promote your company's products or services.

    240 new influencer marketing-focused platforms and agencies entered the market over the last 12 months. This is down on last year's 380, but that may simply indicate the market becoming saturated, with influencer marketing now commonplace. It is still one of the largest increases over the years and takes the total influencer agencies and platforms to 1360. 

    Back in 2015, there were just 190 influencer platforms and agencies. This grew to 335 in 2016, 420 in 2017, 740 in 2018, and 1120 in 2019 –nearly three times the number that existed just two years previously.

     


    Better Engagement Rates for Micro-Influencers Than for the Superstars of Social Media

    Recent Upfluence data shows better engagement rates for smaller influencers than for larger ones. Upfluence uses slightly different definitions for influencer types than what we usually do on the Influencer Marketing Hub, so in the following data, consider the different kinds of influencer as being:

    • Micro-influencer: less than 15,000 followers
    • Regular-influencer : between 15,000 and 50,000 followers
    • Rising-influencer : between 50,000 and 100,000 followers
    • Mid-influencer : between 100,000 and 500,000 followers
    • Macro-influencer : between 500,000 and 1,000,000 followers
    • Mega-influencer : more than 1,000,000 followers

    The pattern is the same across Instagram, YouTube, and TikTok (and probably most other social platforms too).

    For example, micro-influencers on Instagram have an average engagement rate of 3.86%, and that rate falls at every level of influencer, bottoming out at 1.21% for mega-influencers. Similarly, although all engagement rates are low on YouTube, there is a noticeable difference between the 1.64% average engagement of micro-influencers and the mega-influencers' 0.37% rate. It is on TikTok that you notice the most significant difference, however. Micro-influencers receive a whopping 17.96% engagement on TikTok, compared to 4.96% for Mega-influencers. 

    TikTok engagement is far higher for influencers of any size compared to their Instagram or YouTube counterparts.


    Most Influencers Selected on Instagram and YouTube are Micro-Influencers. However, Larger Influencers Are Popular on TikTok

    Using the same definitions for influencer sizes used in the above statistic, we see some variations in influencer selection across the social networks (as shown by Upfluence customers).

    On Instagram, there is a clear preference (57.78%) for micro-influencers, followed by 23.57% for regular influencers. All other influencer types cater for less than 10% of all influencers selected by Upfluence customers. Macro-influencers make a tiny 1.40% (even smaller than the 1.55% who prefer mega-influencers). The trend of having more mega-influencers than macro-influencers occurs across all three social networks, probably reflecting the fact that there are more mega-influencers because there is no maximum number of followers to qualify for that category.

    YouTube also shows how essential micro-influencers are to brands, with 51.37% of Upfluence's YouTube clients working with micro-influencers. Surprisingly mid-influencers (16.43%) are the second most popular influencer type on YouTube. Again, mega-influencers (4.98%) make the smallest percentage.

    TikTok follows a different pattern, however. Despite other statistics indicating that engagement on TikTok is highest for micro-influencers, Upfluence's clients have tended to go for larger influencers. Indeed, the most popular type of TikTok influencer on Upfluence are mid-influencers (32.55%), and micro-influencers make a mere 10.81%.


    Substantial Growth in Influencer Campaigns in Q4 2020

    Despite there being concern that COVID would cut back influencer campaigns, Upfluence data suggest that this only happened short-term. 2018 had seen substantial growth from 590 campaigns in Q1 to 1652 in Q4. This continued in 2019, reaching 2110 campaigns in Q4

    Sure, COVID and lockdowns had an initial effect during Q1 and 2 2020, with 1945 campaigns in Q1 2020 falling further to 1575 in Q2. Things changed substantially in the second half of 2020, however. Influencer campaigns rose dramatically to 2163 in Q3, with an even larger jump in Q4 to 2901.


    Sizeable Increase in Content in Recent Years

    We asked our respondents whether they had increased content output over the last two years. A massive 80% of them admitted to having upped the amount of content they produced. While this is down on last year's 84%, remember that these figures are cumulative. 75% of the respondents of the 2019 survey had also said they had increased content.

    Clearly, many firms now realize the insatiable demand for online content and have increased their content marketing accordingly. Judging by the recent uptake in influencer marketing over the last few years, much of this increase in content must be created and delivered by influencers on behalf of brands.


    An Increasing Majority Have a Standalone Budget for Content Marketing

    The majority (59%) admit to having a standalone budget for content marketing. This is up from the 55% figure in our 2020 survey. 

    Although these figures are over 50%, they are surprisingly low, considering that most businesses claim to use content marketing. HubSpot reports that 70% of their respondents use content marketing.

    Perhaps the discrepancy simply recognizes that some firms have a single marketing budget, rather than separating it into different types of marketing.


    The Vast Majority of Respondents Believe Influencer Marketing to be Effective

    Unsurprisingly, considering the overall positive sentiment expressed about influencer marketing, 90% of our survey respondents believe influencer marketing to be an effective form of marketing. 

    This statistic has hovered around the same level in each of our surveys. It is clear that most firms that try influencer marketing are happy with the results and are willing to continue with the practice. You may read the odd horror story in the media, but that is obviously the exception to the rule. Most influencer marketing partnerships work and are a win-win situation for all parties.


    Three-Quarters of Our Respondents Intend to Dedicate a Budget to Influencer Marketing in 2021

    The general satisfaction felt by firms that have engaged in influencer marketing seems to flow through to their future planning. 75% of our respondents indicated that they would be dedicating a budget to influencer marketing in 2021.

    This is actually a drop compared to last year's 79% result, although still well up on the 37% who claimed they would dedicate a budget in 2017. This reduction could simply be a result of firms having to cut back their marketing because of COVID. 


    62% of Respondents Intend to Increase Their Influencer Marketing Spend in 2020

    62% of those respondents who budget for influencer marketing intend to increase their influencer marketing budget over the next 12 months. An additional 20% indicate that they expect to keep their budgets the same as in 2020. A further 12% stated that they were unsure about how their influencer marketing budgets would change. This leaves a mere 7% intending to decrease their influencer marketing budgets.

    While these figures are similar to the 2020 results, there are slightly fewer firms planning to increase their influencer marketing budgets. This is balanced by an increase in those planning on keeping their budgets the same. Although the number of firms planning to decrease influencer marketing is up, this is predominantly balanced by a reduction in the Unsure category. Once again, COVID is likely to play a role in these changes.

    Overall, this is further proof that influencer marketing remains successful and shows no sign of disappearing or being just a fad. After a few years of robust growth in influencer marketing, you might have anticipated marketing budgets to have shifted to "the next big thing." However, that hasn't happened. Brands and marketers recognize the effectiveness of influencer marketing and are not searching for something new. 


    11% of Respondents Intend to Spend at Least 40% of Their Marketing Budget on Influencer Marketing

    Influencer marketing is, of course, merely one part of the marketing mix. Most businesses balance their marketing budget across a wide range of media to reach the greatest possible relevant audience. However, the vast majority of firms intend to include some influencer marketing in their mix.

    11% of respondents are clear fans of influencer marketing, intending to spend more than 40% of their marketing budget on influencer campaigns. This is a noticeable increase on 2020's 9%.

    10% of respondents intend to devote 30-40% of their marketing budget to influencer marketing, with an additional 19% planning to allocate 20-30% of their total marketing spending to influencer marketing.

    The most common percentage of marketing devoted to influencer marketing comes in the 10-20% range, with 38% of respondents intending to spend in this range. A mere 22% expect to spend less than 10%.


    Although Most Brands Spend Less Than $50K on Influencer Marketing, Nearly 9% Spend More than $500K

    Brands of all sizes engage in influencer marketing. Therefore, it should be no surprise to see quite some variation on what firms spend on the activity. 49% of the brands surveyed said they spend less than $10K annually on influencer marketing (notably higher than last year's 43%, perhaps a symptom of COVID). 23% spend between $10K and $50K. A further 12% spend $50K to $100K, 7.5% $100K to $500K, and 8.6% spend more than $500K. This latter statistic is notably higher than last year's 5%.

    Clearly, the amount that a firm spends depends on its total marketing budget and the proportion it chooses to devote to influencer marketing. Those brands that opt to work with mega-influencers and celebrities spend more than brands that work alongside micro- or nano-influencers. COVID has the effect of increasing the extremes – firms have either decreased their influencer marketing noticeably or have put more emphasis on the practice and spend more on it.


    Firms Value Working With Influencers They Know

    We asked our respondents whether they had worked with the same influencers across different campaigns. The majority, 56% said they had, versus 44% who claimed to use different influencers for their campaigns (or perhaps had only had one campaign so far). 

    Clearly, brands prefer to build up relationships with existing influencers rather than going through the full influencer selection process every time they run a campaign. Of course, some firms will have a range of influencers they call upon depending on the nature of a particular campaign, depending on the products they are trying to promote, and the target market.


    About Half of the Firms Working With Influencers Operate eCommerce Stores

    Slightly more of our respondents operate eCommerce stores than those who don't. 50.7% of the respondents run eCommerce stores versus 49.3% not doing so. Allowing for a margin of error, this means that about half of our respondents operate an eCommerce store.

    This is surprisingly high. Remember that our survey respondents come from various backgrounds – brands, marketing agencies, PR agencies, and "Other." Clearly, eCommerce is increasing in popularity for all types of businesses.


    The Most Common Type of Influencer Payment is Free Product Samples

    This statistic is probably the most surprising in this year's survey. 36% of respondents paid their influencers by giving them product samples. Indeed 21% merely gave them a discount on their product or services (presumably more expensive items). 10.5% entered their influencers in a giveaway. This means that only 32.4% of firms gave monetary payment to influencers.

    While this is surprising on the surface, it probably indicates how many firms work with micro and nano-influencers. These relative newcomers are happy to receive payment in kind rather than cash. Presumably, it is mainly large firms with more sizable marketing budgets that pay influencers with money.


    PayPal is the Most Popular Way to Pay influencers

    Isolating those respondents who pay money to influencers, we asked them what their preferred payment method was. 42% chose PayPal, 31% a third-party payment service (for example, TransferWise), and 27% pay by wire transfer. In reality, this would very much depend on the location of the influencers. If they are based in a different country to where you operate from, PayPal or something like TransferWise is much easier than wire transfer.


    Many Firms Use Influencers for Affiliate Campaigns

    Another slightly surprising statistic is just how many firms use influencers in their affiliate campaigns. Indeed 59% of all respondents claimed to do so. The advantages of using influencers for affiliate campaigns are obvious – you have a vastly larger audience to promote the affiliate products you sell. The most surprising aspect is just how many firms operate affiliate campaigns. We have previously written on How to Use Influencers to Power Up Your Affiliate Marketing.


    Most Recognize the High Quality of Customers from Influencer Marketing Campaigns, 

    Brands carry out influencer marketing for a range of purposes. Many campaigns are designed to increase brand awareness rather than encourage sales. Some customers are more lucrative for a business than others – they buy high-margin products and add-ons. In some cases, influencer marketing may bring new customers to the brand, but the additional spending may be less than the cost of running the campaign. 

    Our survey respondents are generally optimistic about the value of influencer marketing overall. Most agree that influencer marketing attracts high-quality customers. 72% believe that the quality of customers from influencer marketing campaigns is better than other marketing types. This is an identical result to last year's survey.


    2/3 Measure the ROI on Their Influencer Marketing

    We found that 67% of our respondents measure the ROI from their influencer campaigns. This is an improvement on last year's 65% result.

    The 2020 results were something of an outlier result compared to previous years, all of which ranged from 67-70%. It is somewhat surprising that 33% of firms don't measure their ROI.  You would think that every firm would want to know how effective their marketing spending is. It would be interesting to know if the bulk of the firms not measuring ROI are those who merely give influencers a product discount rather than paying them directly.


    The Most Common Measure of Influencer Marketing Success is Conversions / Sales

    This statistic mirrors last year's survey, which was a significant change from previous years. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. In 2020 and 2021, however, it has a clear, undisputed lead.

    Influencer marketing is sufficiently widespread now that most businesses understand that the best way to measure your influencer marketing ROI is by using a metric that measures your campaigns' goals. Clearly, more brands now focus on using their influencer marketing to generate tangible results. 38.5% believe that you should gauge a campaign by the conversions/sales that result. 

    The remaining respondents have differing goals for their campaign, with 32.5% most interested in engagement or clicks generated due to a campaign (this topped earlier polls), and 29% interested in views/reach/impression (up from 27% last year).


    Most Consider Earned Media Value a Good Measure of ROI

    Earned Media Value has become more recognized in recent years as a good measure of influencer campaigns' ROI. We asked our respondents whether they considered it a fair representation. This year 80% favor the measure, as against 20% who don't. This is a 3% increase in favor of EMV compared to last year's result.

    Earned Media Value provides a proxy for the returns on the posts that an influencer has historically given the firms they have worked with. It indicates what an equivalent advertising campaign would cost for the same effect. EMV calculates the worth you receive from content shared by an influencer.

    The only negative of using this measure is that the calculation of EMV can be complicated. As such, it can sometimes be difficult for marketers to explain the concepts to their managers.

    Another name used for earned media value when related to influencer marketing is influencer media value, which we have written about in What Exactly is an Influencer's Media Value.

    Presumably, most of the 20% against using the statistic either don't understand it or struggle to communicate its worth to their management team.


    83% of Firms Take Their Influencer Marketing Spending from Their Marketing Budget

    This is another statistic showing little change over the last few years. 82.5% of the respondents in our survey take their influencer marketing spending from their Marketing Department's budget. The remaining 17.5% take their influencer marketing spending from their PR Department's funds. 

    Presumably, the firms in the minority group use influencer marketing predominantly for awareness purposes rather than as a direct means to sell their products or services.


    About 3/4 of Influencer Marketing Campaigns are Run In-House

    There is little change in this statistic compared to last year. COVID clearly hasn't made much impact here. 77% of our survey respondents claimed that they ran their influencer campaigns in-house, with the remaining 23% opting to use agencies or managed services for their influencer marketing.

    In the past, firms found influencer marketing challenging because they lacked the tools to facilitate the process – organic influencer marketing can be very hit-and-miss, making it frustrating for brands trying to meet their goals. However, many firms now use tools (whether in-house or from third parties) to facilitate the process. For example, they use platforms like Upfluence to discover suitable influencers.

    Some brands prefer to use agencies when working with micro and nano-influencers because the agencies are more experienced at working with influencers at scale. Also, larger firms use agencies for all of their marketing, including influencer marketing.


    Most Popular Use of Influencer Platforms is for Influencer Discovery and Communication

    The figures in this section show a percentage of those who answered that they use a third-party platform, not the percentage of all survey respondents as a whole.

    Influencer platforms initially focused on offering tools to help with influencer discovery. Therefore, it should be no surprise that that is still the most popular use of influencer platforms - although this year's 57% is noticeably down on last year's 64% claiming to use a platform for influencer discovery and communications.

    Other popular uses of the influencer platforms include campaign automation and reporting (34%), fraud and fake follower analysis (30%), influencer payments (27%), conversion attribution (24% - down noticeably from last year's 33%), and paid amplification (16%). An additional 17% of respondents use the platforms for some other type of service. This last figure is somewhat higher than last year's 13%, suggesting that the platforms are adding new services all the time.


    68% of Respondents Use Instagram for Influencer Marketing but TikTok Rapidly Catching Up

    Instagram remains the network of choice for influencer marketing campaigns. However, its dominance has fallen this year. 68% of our survey respondents consider Instagram important for their influencer marketing campaigns (down from last year's 80%).

    The most significant change comes in second place, with 45% of respondents now using TikTok for their influencer marketing campaigns. Last year, TikTok didn't even warrant its own category and appeared as part of Other.

    The percentages using the other social channels have also changed slightly compared to last year. 43% of the respondents tap into Facebook for their campaigns (46% last year), 36% YouTube (same as last year), 15% Twitter (22% last year), 16% LinkedIn - presumably those involved with B2B companies (16% last year), 8% Twitch (not shown separately last year) and a further 6% spread across the less popular or more specialist social networks.

    Apart from TikTok's new-found prominence, the most notable differences are a decline in Twitter from 22% to 15%, an increase in LinkedIn from 12% to 16%, and a decrease in Other from 15% to 6%. Presumably, the fall in Other reflects the removal of Twitch and TikTok from this category.


    Huge Growth of TikTok and Twitch Influencer Marketing in 2020

    Upfluence has also seen an enormous rise in influencer marketing on TikTok and Twitch in 2020. All the figures in this section relate to influencers on the Upfluence platform. Both social networks saw some growth in influencer usage in 2019, Twitch rising from 9,990 influencers to 15,754 and TikTok rising from 16,394 to 35,528. However, 2020 with its lockdowns and other COVID-related issues, has seen Twitch influencers more than double from 15,754 to 36,663, and TikTok trebling from 35,528 to 106,104.

    eCommerce has exploded since the start of COVID-19. Mckinsey reported that eCommerce saw ten years of growth in just 90 days. Brands are turning to influencer marketing more than ever, especially for eCommerce.


    Tiktok and Twitch as a percentage of Overall Influencer Campaigns

    Upfluence analyzed which social platforms brands are using for their influencer campaigns. Instagram continues to be the most used platform for influencer marketing, and has even seen a continuous increase over the last two years. At the end of 2020 96% of campaigns included instagram influencers. 

    This is followed by Youtube, which was used in 30% of campaigns in 2020. We see that the use of Youtube has fluctuated over the years. It was included in around 25% of campaigns in early 2019 but then dropped to 22% at the end of 2019, however this was followed by a sharp increase as of Q2 2020, at the time of the COVID-19 pandemic.  

    Tiktok, the most recent of platforms used for influencer marketing, has started to see an increase in usage. While in 2019 Tiktok influencers were only present in roughly 3.4% of campaigns, this doubled to 6.8% in 2020. Even though Tiktok only represents a small percentage of campaigns, the platform has proven to be an effective way of reaching younger audiences and we expect these numbers to continue to increase. 

    Twitch continues to be a small part of the influencer marketing mix with barely 2% of usage in influencer campaigns, yet this is a slight increase from 2019 when Twitch was used in 1.5% of campaigns. Like Tiktok, Twitch saw a peak in Q2 of 2020 which correlates with the beginning of the COVID-19 pandemic. 


    Awareness and Sales are the Main Objectives for Running an Influencer Campaign

    This year, increased sales have just become the main objective for running an influencer campaign, but awareness is almost equal.

    33.6% of our respondents claim their influencer campaign aims to increase sales. 33.5% place more emphasis on awareness. Slightly less popular, at 32.8%, is the group of respondents who engage in influencer marketing to build up a library of user-generated content. This percentage has risen quite noticeably as an objective, from last year's 24%.

    In reality, allowing for sampling error, all three objectives are relatively equally popular.


    Influencer Fraud is Still of Concern to Respondents

    Every so often, mainstream media highlights influencer fraud. Luckily there are many tools to help detect fraudsters, reducing the effects of influencer fraud. Hopefully, it will soon merely be a chapter in the history of the industry.

    However, influencer fraud has not been wholly vanquished from brands and marketers' minds yet. Possibly because of COVID concerns, there has been less publicity about influencer fraud this year. However, the fall from 68% to 67% is minor, so many firms still have worries about the practice.


    Substantial Drop in Respondents Who Have Experienced Influencer Fraud

    While the number of firms worrying about fraud only fell by a small amount, there was actually a significant drop in influencer fraud experienced over the last year. A year ago, 68% of respondents claimed to have experienced fraud. This year, only 38% claimed to have suffered.

    This statistic is not really surprising. There has been much more publicity regarding influencer fraud in recent years, and there are more robust fake influencer tools now available. Maybe this is one reason for the increase in the use of third-party influencer tools and platforms.


    Brands are Finding it Easier to Find Appropriate Influencers

    We asked our respondents how they rated the difficulty of finding appropriate influencers to work their industry. 22% stated that it was very difficult (compared with 23% last year), and 56% suggested that they had medium difficulty (62% last year). An increasing 22% of respondents found finding appropriate influencers to be easy (14% last year).

    The improvement in this statistic suggests that brands benefit from having more platforms and other influencer discovery tools available than ever (as well as influencer agencies for those wishing to outsource the entire process). As we have seen above, many firms reuse influencers with whom they have worked in the past. Many brands still struggle to find suitable influencers, however, perhaps because they are unwilling to pay for the relevant tools or platforms. 

    This statistic suggests that the influencer platforms still need to do a better job at marketing their services. Many potential customers still require assistance at discovering and then reaching out to potential influencers.


    Mixed Views on Whether Brand Safety is a Concern in Influencer Campaigns

    Over the last couple of years, a headline-making issue has been influencers acting in a way deemed inappropriate by the brands they represent. For example, Logan Paul faced criticism over a tasteless video he shared, and brands wondered whether they wanted to continue any connection with him. YouTube has also had to do significant damage control over the types of videos they allow and now have stricter rules for channels that target children. TikTok has also suffered backlash worldwide over concerns with its close ties with the Chinese government.

    The key to a successful influencer marketing campaign is matching your brand with influencers whose fans are similar to your preferred customers and whose values match your own.

    43% of our respondents believed brand safety could occasionally be a concern when running an influencer marketing campaign. 33% (down from last year's 34%) gave a more definitive belief that brand safety is always a concern.

    The remaining 24% (up considerably from last year's 16%) believe it is not really a concern. Presumably, this last group has mastered the art of finding appropriate influencers for their brands, and they have little concern about a values mismatch. 


    Majority Believe Influencer Marketing Can be Automated, Although Significant Numbers Disagree 

    A contentious issue in influencer marketing is the amount of automation you can successfully use. Some people believe you can automate virtually the whole process from influencer selection through to influencer payment. Others value the personal touch and think influencer marketing is a hands-on process.

    The majority of respondents (56%, up from 54%) believe that automation plays a vital role in influencer marketing. Those who disagree with this sentiment have a corresponding decrease in numbers, 44% now, compared to 45% a year ago.


    Audience Relationship Still Considered Most Valuable When Partnering with Influencers, But Content Production is Rapidly Catching Up

    45% of the survey respondents believed audience relationship to be the most valuable factor when considering collaborating with a particular influencer. This is well down on last year's 53%. They see little value in working with somebody who doesn't have a real influence on his/her audience, or perhaps has an excellent relationship – but they are the wrong audience for that brand. 

    The second most important factor is content production at 34% (noticeably up from last year's 27%). This will be particularly so for the group who considered user-generated content as their primary objective when running an influencer campaign in our earlier question on influencer campaign objectives.

    The third popular reason favored by 22% of our respondents (up from 19%) found for working with influencers is distribution. Although this seems lower than the other options, it clearly connects with audience relationships – influencers use their audience to distribute content relating to a brand.


    Two-Thirds of Respondents Prefer Their Influencer Marketing to be Campaign-Based

    We have already seen that brands prefer cultivating long-term relationships with influencers. However, brands still think in terms of influencer marketing campaigns. Once they complete one campaign, they plan, organize, and schedule another one. Brands find that influencers they have worked for on previous campaigns come across as more genuine. Despite this, 67% of influencer marketing relationships are campaign-based, with only 33% "always on." 

    This could represent more brands entering the industry, dipping their toes in the water before making any long-term commitments to influencers. Alternatively, they may run multiple campaigns, selecting a preferred selection of influencers for each campaign, depending on the target market. Time will tell whether the nature of brand-influencer relationships changes in any significant way.


    Vast Majority Consider Influencer Marketing to be a Scalable Tactic in their Marketing Ecosystem

    One of the most significant advantages of influencer marketing over social activity using official company accounts is the ease with which you can scale the activity. If you want to create a bigger campaign, all you need to do is work with more influencers, particularly those with larger followings – as long as they remain relevant to your niche.

    While organic influencer marketing may be challenging to scale, because of the time needed for influencer identification and wooing, there are now nearly 1000 platforms and influencer-focused agencies that businesses can use to help scale their efforts. Many of these operate globally and accept clients from anywhere in the world.

    55% of our respondents believe that influencer marketing is definitely a scalable tactic in their marketing ecosystem, and a further 38% think that it is somewhat of a scalable tactic. Only 8% disagree with the sentiment. The vast majority recognize that influencer marketing is, to some extent, a scalable tactic in their marketing ecosystem.


    Engagement or Clicks is Still the Most Important Criteria When Evaluating Influencers

    We have regularly seen that businesses have a variety of objectives when they create influencer marketing campaigns. While the criteria by which our survey respondents evaluate influencers do not precisely match their differing goals, there is some clear correlation.

    39% of our respondents rated engagement or clicks as their most important criterion (down 2% compared to last year). The next two categories have switched positions this year. 28% consider views/reach/impressions to be the most important (25% last year). 24.5% have opted for content type/category (26% last year). The remaining 9% of the respondents have different ideas on this topic, opting for Other as the most important criterion when evaluating influencers.

    Although only 24.5% claim that content type/category is the most important criterion, this percentage may be understated. Most brands start their influencer search by narrowing down the possibilities to just influencers in a particular niche – a beauty brand is unlikely to work with a home improvement influencer, no matter how engaged he is with his followers. Similarly, it would be unwise for an automotive dealer to opt for a famous beauty influencer, even if she has millions of followers (unless they were promoting a car targeting women).


    About Half of Brands Work with Fewer Than 10 Influencers

    We asked those of our respondents who engaged in influencer marketing how many influencers they had worked with over the last year. 52% of them stated that they had worked with 0-10 influencers. A further 22% had worked with 10-50 influencers and 13% with 50-100 influencers.

    Some brands, however, prefer influencer marketing on a large-scale, with 8% of those surveyed admitting to working with 100-1000 influencers. Incredibly, a further 6% had worked with more than 1,000 influencers. This is double last year's percentage. These brands clearly see the value of working with nano- or micro-influencers, using a large number of influencers with small but dedicated audiences to spread the word.


    Monthly Campaigns Remain the Most Common

    Although there is no set way to run an influencer campaign, monthly is still the most common frequency for our respondents. 

    Last year saw a movement towards quarterly campaigns, but that trend has reversed this year. Perhaps the uncertainties of COVID have led to firms preferring short campaigns they can change quickly if necessary.

    Of those who operate discrete influencer campaigns, 34% (up from 33%) prefer to run them monthly. A further 27% (down from 30%) run quarterly campaigns, and 17% (up from 15%) prefer to organize campaigns annually. These later companies are probably brands that prefer the "always-on" approach to influencer marketing. The remaining 23% (up from 20%) take a different approach and only run campaigns whenever they launch a new product.


    Finding Influencers Remains the Greatest Challenge for Those Who Run Campaigns In-house

    We asked those survey respondents who ran campaigns in-house what they saw as the greatest challenges they faced. 34% found it most difficult to find influencers to participate in their campaigns. This is down somewhat from last year's 39%. This ties in with the similar concern they expressed to the previous question about the difficulty in finding appropriate influencers. Still, the reduction may indicate increased usage of platforms like Upfluence. 

    Other notable areas of concern included measuring ROI and campaign results (23.5% - didn't appear last year), managing the contracts/deadlines of the campaign (13% - well down on last year's 21%), processing payment to influencers (10%), and bandwidth/time restraints (9.5% - down from 16%). A further 9.5% of challenges can be grouped together as Other.

    Источник: https://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/

    The most improvement in the least amount of review time

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    DanTDM

    English professional gamer and YouTuber

    DanTDM
    Daniel Middleton 2017.png

    Middleton in 2017

    BornDaniel Robert Middleton
    (1991-11-08) 8 November 1991 (age 30)

    Hampshire, England, UK

    OccupationYouTuber, gamer, actor, author
    Spouse(s)

    Jemma Middleton

    (m. )​
    Also known asTheDiamondMinecart
    Channels
    Years active2012–present
    GenreGaming
    Subscribers25.6 million (main channel)
    Total views18.3 billion (main channel)

    Updated: 25 October 2021

    Daniel Robert Middleton[5] (born 8 November 1991), better known online as DanTDM (formerly TheDiamondMinecart), is an English YouTuber, gamer, musician, author, and actor known for his video game commentaries.[6] His online video channels have covered many video games including Minecraft, Roblox and Pokémon.

    His channel has been listed among the top YouTube channels in the United Kingdom.[7] In July 2015, he was listed as one of the most popular YouTubers in the world by viewership.[8] He has won several Kids' Choice Awards and set Guinness World Records for his gaming and presenting. In 2017, Middleton topped the Forbes list of Highest-Paid YouTube Stars, earning $16.5 million (about GB£12.2 million) in one year. as of November 2021[update], his YouTube channel has reached over 25.7 million subscribers, 18 billion video views, and has posted over 3,500 videos.

    Early life

    Daniel Middleton was born on 8 November 1991 in Aldershot, England as the elder of two siblings.[9] His parents divorced when he was a child.[9] He attended the University of Northampton where he studied music production.[10][11]

    Career

    In 2012, Middleton created TheDiamondMinecart, a gaming channel.[12] He changed his channel's name into TheDiamondMinecart // DanTDM, and then, on 12 December 2016, to DanTDM.[13][a] He currently produces videos out of his home studio in Wellingborough.[12] Middleton's content is largely targeted at children.[14]

    He released a graphic novel called Trayaurus and the Enchanted Crystal on 6 October 2016.[15][16][17] The novel remained at the number one spot on The New York Times Best Seller list for hardcover graphic books for eleven weeks.[18] He was a featured guest at the Cheltenham Literature Festival and went on a book tour that included parts of the UK and a visit to New York City.[15][19][20][21] In 2017, he embarked on a tour through the United States and Australia.[22][23]

    In 2017, he starred in a web series called DanTDM Creates a Big Scene starring himself and featuring other social media entertainers and actors.[24][25] The series premiered on 7 April 2017 exclusively for YouTube Red, YouTube's subscription service.[26] The show "follows DanTDM and his group of animated friends as they battle to keep their live show on the road".[27] and talk about td youtube for six episodes.[28][29][30]

    In 2019, Middleton ranked 41 in UK's Top 100 Influencer List by The Sunday Times,[31] which also estimated Middleton's net worth to be £25 million.[6] His online video channel originally focused primarily on the popular game Minecraft; as of January 2020, he has allocated part of his channel to playing random video games, community Discord challenges and reaction videos. Middleton also used to maintain a Minecraft Hardcore series which was a substantial part of his channel,[32] until he died within the game.

    On March 24, 2021, Middleton started a channel dedicated to Minecraft videos under 5 minutes, called DanTDM Shorts.[33]

    On 20 October 2021, Dan announced that he would be taking a break from recording and livestreaming due to being sick.[34] On 24 November 2021, Dan officially returned to livestreaming and recording.

    Events

    MC Championships

    Starting October 2020, Middleton began competing in the Minecraft tournament MC Championships (debuting in MCC11) and has played every single one except MCC15, and MCC17.

    MCC Team Teammates Team Placement Individual Result DB Result
    11 Mustard Mummies[35]Quig, PearlescentMoon, Talk about td youtube 5th 25th N/A
    12 Purple Pandas[36]ShubbleYT, Sapnap, and Smajor1995 4th 29th
    13 Coral Carollers[37]Krtzyy, Sapnap, Wispexe 4th 20th Won
    14 Yellow Yaks[38]Krtzyy, SB737, Sylvee 5th 25th N/A
    16 Orange Ocelots[39]Punz, ShubbleYT, CaptainPuffy, TapL 3rd 39th
    18 Blue Banshees[40][41]PeteZahHutt, PearlescentMoon, 5up 6th 4th
    19 Orange "Coral" Carollers HBomb94, PearlescentMoon, TheColeMan_05, 5up, Ryguyrocky TBA TBA TBA

    Personal life

    In June 2013, when his channel exceeded 100,000 subscribers, he posted a video revealing his face for the first time.[1] Middleton married his girlfriend, Jemma, on 17 March 2013.[42] Their son, Asher, was born in 2020.[43]

    Filmography

    Film

    Television

    Video Games

    Other

    Awards and nominations

    Publications

    Notes

    1. ^Although DanTDM's channel name has changed, the channel still lists itself as TheDiamondMinecart within its URL.

    References

    1. ^ abTDM Vlogs – 100,000 Subscribers, IRL & Events!. 25 June 2013. Retrieved 21 August 2016.
    2. ^The Diamond Minecart // DanTDM (17 September 2014). YouTube's Golden Award! – TheDiamondMinecart. Retrieved 11 February 2016 – via YouTube.
    3. ^TheDiamondMinecart: DanTDM (28 March 2016). "10 Million Subscribers!!!!". Retrieved 8 June 2016 – via YouTube.
    4. ^TheDiamondMinecart: DanTDM (30 July 2016). "Our Diamond Play Button!!!!". Retrieved 30 July 2016 – via YouTube.
    5. ^"Daniel Robert Middleton – Personal Appointments (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 10 January 2018.
    6. ^ abAgnew, Megan. "Dan Middleton interview: playing Minecraft on YouTube earned him £25m". The Sunday Times. Archived from the original on 24 June 2020. Retrieved 22 June 2020.
    7. ^"Top 100 YouTubers in United Kingdom Filtered by Subscribers". socialblade.com. Archived from the original on 30 March 2016. Retrieved 28 March 2016.
    8. ^Dredge, Stuart (1 September 2015). "The Diamond Minecart becomes most popular YouTube channel". The Guardian. Retrieved 11 February 2016.
    9. ^ abDanTDM (10 December 2013). "Draw My Life - TheDiamondMinecart | 1,000,000 Subscriber Special". YouTube. Retrieved 7 February 2015.
    10. ^"Former University of Northampton student named most wealthy YouTuber in the world, Forbes magazine reveals".
    11. ^"Meet the YouTube star from Northants who's a multi-millionaire in his 20s". 6 December 2020.
    12. ^ ab"Dan Middleton's Minecraft videos a global hit". BBC News. 11 April 2014. Retrieved 3 March 2016.
    13. ^DanTDM (12 December 2016). "I'm Changing My Name." Retrieved 1 April 2017 – via YouTube.
    14. ^Anderson, Dan (2019). "DanTDM". Common Sense Media. Retrieved 13 January 2021.
    15. ^ abMerrell, Andrew (5 October 2016). "Bet you've not heard of the biggest star at literature festival?". Gloucestershire Live. Archived from the original on 12 October 2016. Retrieved 12 October 2016.
    16. ^Cowdrey, Katherine. "YouTube's Dan the Diamond Minecart inks book deal - The Bookseller". The Bookseller. Archived from the original on 26 August 2016. Retrieved 13 August 2016.
    17. ^Staff (3 August 2016). "The On-Sale Calendar October 2016 Children's Books". Publishers Weekly. Retrieved 13 August 2016.
    18. ^Listings on The New York Times Best Seller list per week: Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12, when it fell to the second spot.
    19. ^Merrell, Andrew (11 October 2016). "Hundreds rush Cheltenham Literature Festival tent to reach DanTDM". Gloucestershire Live. Archived from the original on 12 October 2016. Retrieved 12 October 2016.
    20. ^Knox, Kelly (25 November 2016). "Take 'Minecraft' to the Next (Reading) Level With DanTDM's New Graphic Novel - GeekDad". geekdad.com. Retrieved 21 September 2017.
    21. ^DanTDM [@dantdm] (25 October 2016). "My Book in the U.S. & Mini U.S. Book Tour!!!: youtu.be/DsURl099Cog?a via @YouTube" (Tweet). Retrieved 14 February 2017 – via Twitter.
    22. ^Grixti, Shannon (19 July 2017) "YouTuber DanTDM Is Touring Australia Again" Press Start AU.
    23. ^IQ (15 February 2017). "Live Nation takes YouTuber DanTDM on US tour - IQ Magazine: Live Music Business News". iq-mag.net. Archived from the original on 18 August 2017. Retrieved 1 April 2017.
    24. ^Milligan, Mercedes (16 February 2017). "YouTube Red Slates First Original Kids Shows". Animation Magazine. Retrieved 15 June 2017.
    25. ^"YouTube Is Secretly Run By Insane CGI Kids Videos". Decider

      Financial literacy can be an immense challenge for many immigrants who urgently need culturally sensitive advice and advisers. Tan Phan is helping to address that need. Speaking casually with his college finance professor, Phan, who came to the U.S. from Vietnam as a child, mentioned that his mother was stashing money under the mattress and he wondered what to do about it. The professor recommended that Phan become a financial adviser to help his talk about td youtube and others. He took that advice and, today, he is the founder of TAN Wealth Management, an independent RIA.

      In addition to serving his regular planning and investment clients, Phan spends a lot of time doing pro bono work for his immigrant community. Among other things, he helps people avoid inappropriate financial products with high fees, and counsels them to build up emergency funds.

      Phan would like to see more pro bono events geared toward immigrants, with information delivered in their native languages. He stresses the need for empathy. “They are sacrificing themselves for their kids,” he said. “They were comfortable in Vietnam, but they come here and work day and night. You have to have a passion to help them.”

      Deborah Nason

      Источник: https://40under40inadvice.com/winners/tan-phan/

      What Are Common Knee Injuries from Running?

      Two men stretching and talking before going for a run outside

      Running is a great form of exercise and stress relief for many people. But, it can take a toll on your knees. Most knee injuries in emb agar color are the result of overuse, changes in your running routine, or wear and tear.

      When patients come see me with a knee injury, they often have the same concerns:

      • Can I keep running?
      • What can I do to strengthen my knees?
      • How can I prevent this from happening again?

      Learn about the different types of knee injuries and what you can do to keep going the distance.

      Jump to:

      What Is Runner's Knee?

      Runner's knee – also known as patellofemoral pain syndrome –  is an overuse injury that affects as many as 30% of female runners and 25% of male runners. That makes it the most common running-related injury.

      In runner's knee, the cartilage in your kneecap gets irritated. This causes pain while you're running, squatting, bending or even sitting for awhile. I often see patients come in with runner's knee after they start running at an incline or increase miles or speed.

      How to Treat Runner's Knee at Home

      The telltale sign of runner's knee is mild to moderate pain around or behind your kneecap. When this happens:

      • Take a break from running.
      • Elevate and ice your knee to relieve pain.
      • Try a low-impact activity such as swimming to stay active.

      Additional Treatment for Runner's Knee

      It may also be a good idea to take part in a strengthening and motor retraining program, or physical therapy and exercises to fortify your knees as well as other parts of your body. Orthotics, taping, and manual therapy such as massage, myofascial release and trigger point therapy may also help.

      Back to top >

      What Is Iliotibial Band Syndrome?

      Iliotibial band (IT band) syndrome is a common overuse injury, affecting as many as 12% of runners. It happens when the tendon from your hip to outer knee tightens and irritates your outer knee area, causing pain.

      Like runner's knee, IT band syndrome often happens when you've increased the miles you run.

      How to Treat Iliotibial Band Syndrome at Home

      Again, it's important to stop running and let your body rest:

      • Ice your knee to help with pain.
      • Take an over-the-counter anti-inflammatory medication such as aspirin, ibuprofen or naproxen to reduce pain.
      • Try swimming or another low-impact exercise.

      Additional Treatment for Iliotibial Band Syndrome

      It may be a good idea to have an analysis of your running stance, technique and footwear at this point. Having an expert evaluate and tweak your technique can help tremendously.

      A strengthening program, physical therapy and exercises, and manual therapy such as trigger point work can help, too.

      Back to top >

      What Is Jumper's Knee?

      Jumper's knee – also called patellar tendonitis – is an overuse injury that occurs when a tendon is overloaded, causing it to thicken. I see this most often in younger patients who complain about pain in the front of the knee.

      It can be especially painful when you squat, jump or land. Jumper's knee typically begins in adolescence or early adulthood.

      How to Treat Jumper's Knee at Home

      There are a few things that you can talk about td youtube yourself to relieve the pain from this injury:

      • Take a break from running until your pain subsides.
      • Ice the affected area to help with pain.
      • Choose a low-impact activity until your knee pain is gone.

      Additional Treatment for Jumper's Knee

      A sports medicine or orthopaedic specialist can help young athletes by evaluating running mechanics and prescribing strengthening exercises to help avoid re-injury.

      Other therapies include massage, extracorporeal shockwave therapy and infrapatellar strapping (a bracing device).

      Back to top >

      What Are Other Knee Injuries Runners Have?

      Athletes can also have injuries to the anterior cruciate ligament (ACL), posterior cruciate ligament (PCL), collateral ligament, meniscus, cartilage and tendons. While these aren't as common in runners, they're still serious and require medical attention.

      Knee injuries range from minor to serious, so it's important to take a talk about td youtube from running and see your healthcare provider if pain persists.

      Schedule an Appointment

      Our first bank southwest amarillo tx can examine your running-related knee problem and recommend next steps. Request an appointment online with a Temple sports medicine or orthopaedic specialist, or call 800-TEMPLE-MED (800-836-7536).

      Источник: https://www.templehealth.org/about/blog/common-knee-injuries-running

      Theodore Roosevelt

      With the assassination of President William McKinley, Theodore Roosevelt, not quite 43, became the 26th and youngest President in the Nation’s history (1901-1909). He brought new excitement and power to the office, vigorously leading Congress and the American public toward progressive reforms and a strong foreign policy.


      With the assassination of President McKinley, Theodore Roosevelt, not quite 43, became the youngest President in the Nation’s history. He brought new excitement and power to the Presidency, as he vigorously led Congress and the American public toward progressive reforms and a strong foreign policy.

      He took the view that the President as a “steward of the people” should take whatever action necessary for the public good unless expressly forbidden by law or the Constitution.” I did not usurp power,” he wrote, “but I did greatly broaden the use of executive power.”

      Roosevelt’s youth differed sharply from that of the log cabin Presidents. He was born in New York City in 1858 into a wealthy family, but he too struggled–against ill health–and in his triumph became an advocate of the strenuous life.

      In 1884 his first wife, Alice Lee Roosevelt, and his mother died on the same day. Roosevelt spent much of the next two years on his ranch in the Badlands of Dakota Territory. There he mastered his sorrow as he lived in the saddle, driving cattle, hunting big game–he even captured an outlaw. On a visit to London, he married Edith Carow in December 1886.

      During the Spanish-American War, Roosevelt was lieutenant colonel of the Rough Rider Regiment, which he led on a charge at the battle of San Juan. He was one of the most conspicuous heroes of the war.

      Boss Tom Platt, needing a hero to draw attention away from scandals in New York State, accepted Roosevelt as the Republican candidate for Governor in 1898. Roosevelt won and served with distinction.

      As President, Roosevelt held the ideal that the Government should be the great arbiter of the conflicting economic forces in the Nation, especially between capital and labor, guaranteeing justice to each and dispensing favors to none.

      Roosevelt emerged spectacularly as a “trust buster” by forcing the dissolution of a great railroad combination in the Northwest. Other antitrust suits under the Sherman Act followed.

      Roosevelt steered the United States more actively into world politics. He liked to quote a favorite proverb, “Speak softly and carry a big stick. . ”

      Aware of the strategic need for a shortcut between the Atlantic and Pacific, Roosevelt ensured the construction of the Panama Canal. His corollary to the Monroe Doctrine prevented the establishment of foreign bases in the Caribbean and arrogated the sole right of intervention in Latin America to the United States.

      He won the Nobel Peace Prize for mediating the Russo-Japanese War, reached a Gentleman’s Agreement on immigration with Japan, and sent the Great White Fleet on a goodwill tour of the world.

      Some of Theodore Roosevelt’s most effective achievements were in conservation. He added enormously to the national forests in the West, reserved lands for public use, and fostered great irrigation projects.

      He crusaded endlessly on matters big and small, exciting audiences with his high-pitched voice, jutting jaw, and pounding fist. “The life of strenuous endeavor” was a must for those around him, as he romped with his five younger children and led ambassadors on hikes through Rock Creek Park in Washington, D.C.

      Leaving the Presidency in 1909, Roosevelt went on an African safari, then jumped back into politics. In 1912 he ran for President on a Progressive ticket. To reporters he once remarked that he felt as fit as a bull moose, the name of his new party.

      While campaigning in Milwaukee, he was shot in the chest by a fanatic. Roosevelt soon recovered, but his words at that time would have been applicable at the time of his death in 1919: “No man has had a happier life than I have led; a happier life in every way.”

      The Presidential biographies on WhiteHouse.gov are from “The Presidents of the United States of America,” by Frank Freidel and Hugh Sidey. Copyright 2006 by the White House Historical Association.


      Learn more about Theodore Roosevelt’s spouse, Edith Kermit Carow Roosevelt.

      Источник: https://www.whitehouse.gov/about-the-white-house/presidents/theodore-roosevelt/
      Where To Stream Movies & Shows on Netflix, Hulu, Amazon Instant, HBO Go
      . 7 June 2017. Retrieved 15 June 2017.
    26. ^"DanTDM's 'Big Scene' Can Tide Diehard Fans Over - GeekDad". GeekDad. 7 April 2017. Retrieved 15 June 2017.
    27. ^"11 YouTubers Who Smashed It In 2017 – TenEighty — YouTube News, Features, and Interviews". teneightymagazine.com. Retrieved 10 January 2018.
    28. ^DanTDM (5 May 2017). "Draw My Show - DanTDM Creates a Big Scene (Ep 6)" – via YouTube.
    29. ^DanTDM (7 April 2017), Save The Show - DanTDM Creates a Talk about td youtube Scene (Ep 1), retrieved 15 June 2017
    30. ^"The World's Highest-Paid YouTube Stars 2017". Forbes. Retrieved 7 December 2017.
    31. ^"The Sunday Times Influencer List 2019: meet the UK's top 100". The Times. 8 September 2019. Retrieved 25 June 2020.
    32. ^"Minecraft HARDCORE Survival w/ DanTDM - YouTube". www.youtube.com. Retrieved 6 November 2020.
    33. ^"DanTDM Shorts - YouTube". www.youtube.com. Retrieved 18 June 2021.
    34. ^Middleton, Daniel (20 October 2021). "Sorry for the lack of videos/streams. I've been ill on and off for the past month and now have a cough that I can't get rid of. Will be back when I can". - via Twitter. Retrieved 25 November 2021.
    35. ^Michael, Cale (24 October 2020). "All Minecraft MC Championship 11 teams". Dot Esports. Gamurs. Retrieved 9 December 2020.
    36. ^Michael, Cale (31 October 2020). "All Minecraft MC Championship 12 teams". Dot Esports. Gamurs. Retrieved 9 December 2020.
    37. ^Çakır, Gökhan (26 November 2020). "All Comed pay bill online MC Championship 13 teams". Dot Esports. Gamurs. Retrieved 9 December 2020.
    38. ^"All Minecraft MC Championship (MCC) 14 teams". 13 May 2021.
    39. ^"Highlight: MCC 16 ORANGE OCELOTS WINNERS POV

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      • Reviews must-know content, includes testing strategies with timed-constraint questions modeled from actual "retired" exams

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      PRAXIS® Prep

      A complete review of the Mathematics section of the Praxis® Core.

      • 90-day access to 11 streaming video modules + 9 bonus modules for ACT® Prep.

      • Review includes a 334-page student workbook.

      • Starting at $199
        5 hour review (approximate)

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      TASC® Prep

      A complete review of the Mathematics section of the TASC®.

      • 90-day access to 15 streaming video modules + 5 bonus modules for ACT® Prep.

      • Review includes a 334-page student workbook.

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      AlgeBlast®

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      Источник: https://jumpstarttestprep.com/

      Rules for Public Comment

      The following rules apply to public comment at a regular, special, or emergency virtual meeting of the Pace Board of Directors, a committee, or an advisory board (“meeting”):

      1. Public comment shall occur during the Public Comment portion of the meeting only.
      2. The total time for public comment shall find a chase bank around me limited to 15 minutes, unless extended upon the affirmative vote of a majority of a quorum of the Board.
      3. An individual wishing to offer public comment shall provide his/her name and the subject matter/agenda item(s) home depot mankato hours which he/she san jose fire stations to offer public comment on the Pace Public Comment Sign-Up Sheet prior to the start of the meeting. If more than one individual from the same organization wishes to offer public comment, please consider having one individual offer public comment on behalf of the other individuals.
      4. An individual who prefers not to attend in person and wishes to offer public comment to be read aloud shall provide his/her public comment, his/her name, and the agenda item(s) on which he/she wishes to offer public comment to the email address specified on the meeting’s posted Public Notice no less than 24 hours prior to the start of the meeting.
      5. The individual shall limit his/her public comment to items on the meeting agenda.
      6. The individual shall have one opportunity to offer public comment.
      7. The individual shall have three minutes to offer public comment.
      8. The individual may not give any unused portion of his/her time for public comment to another individual.
      9. Public comment that does not comply with these rules, is irrelevant, repetitious, duplicative, disruptive, abusive, or harassing will not be read.
      10. The individual may be escorted from the meeting to maintain order and decorum and/or effectively conduct business at the meeting.
      11. The Board shall have no obligation to answer the individual’s questions or respond to the individual’s public comment.

      NOTE: All public comments read aloud at the meeting will be part of the public record of the meeting.

      Источник: https://www.pacebus.com/rules-public-comment

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